After winning the runners-up prize in a beauty pageant for older women, she began her career in the fashion industry.
Post the win, she switched careers in the hope of pursuing a professional career as a model.
Given the challenges she faced, Geeta has now started an online campaign with the hashtag #AgeNotCage and #LingerieHasNoAge.
The campaign is addressed to the chief executive of a popular innerwear company and over 11,000 people have signed it.
'Are women no more fit to become a lingerie model past a certain age?' she questions in an interview with Reuters.
'This (her campaign) will lead to a change in the mindset of people in our country, who think that after 40, women should dress and behave in a certain way.'